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Since the initial invention of sunglasses in twelve century China, people have seen the benefits of sunglasses. Not only are they needed to protect our eyes from damaging sun rays, they can also be used to shield our true thoughts and emotions. In the 1930’s sunglasses were becoming more common. Movie stars were often seen wearing them, and Sam Foster was producing a cost-effective sunglass line on the east coast. Sunglasses were also being designed with the military in mind. Ray Ban was a company that produced goggles for the military. In addition, they had begun producing a sunglass that could be used under the goggles to prevent even more sun glare.

The History Of Ray Ban Sunglasses

Ray Ban sunglasses began their journey as an asset to goggles. These special sunglasses became popular with aviators. There is a legend that they were designed for pilots during World War II, but most pilots didn’t use sunglasses during their flights. However, there are many pictures showing this brand of sunglass on soldiers from the World War II era. The original Ray Ban sunglasses were made with reflective lenses, and wire frames that hooked behind the ear. The lenses were generally much larger than the eye: allowing for the entire eye to be protected. The shape of the lenses was in a teardrop; this would allow the Ray Ban sunglasses to be placed under aviator goggles. This type of sunglasses increased in popularity over the years, and aviator Ray Ban sunglasses are still on the market today.

Ray Ban Sunglasses: Wayfarer Brand

The Wayfarer brand of Ray Ban sunglasses became popular soon after its debut in 1952. This sunglass used a then brand new plastic material. Sunglasses were made from thin metal and with the use of plastic; a new era was seen in the sunglass market. Ray Ban sunglasses were already known, so this new version was the wave of the future. Many Hollywood celebrities jumped on the Wayfarer band wagon. They were photographed wearing the stylish shades, and soon the Wayfarer was the most popular brand of Ray Ban sunglasses-or any other brand. During the 1980’s there was a resurgence of interest in Wayfarer sunglasses, thanks to several movies and TV shows. There was a decline in sales in the 1990’s, but the Wayfarer brand is once again a popular choice for many.

Ray Ban sunglasses continue to be a top choice for many consumers. With classic design and functional materials, these well known sunglasses will stand the test of time to be a favorite with consumers.

The Ray Ban Wayfarer style of sunglasses have had a long stay within the fickle confines of pop culture. Considered revolutionary by those in the fashion industry, these unique and distinct sunglasses have long been staples in fashion, film and television, and have a remarkable history as well as a lengthy list of famous fans.

The Wayfarers were a huge departure from the metal Aviator frames that were popular around the time that they were introduced, choosing instead a bold, plastic frame that had not been seen before. Here you’ll find a brief history of this veritable pop culture phenomenon.

The Ray Ban Wayfarer style of frames were first introduced in 1961 where they were seen in the popular movie Breakfast at Tiffany’s. Worn by Audrey Hepburn, the movie sent women scattering to find the sunglasses themselves. Now easily recognizable in pop culture, it’s easy to spot these distinctive glasses in many other films and fashion during that decade.

While they faded from popularity in the 1970’s, they were back on the market and back in the spotlight with a clever marketing scheme that placed the already well-known frames in movies, magazines and on television. Most notably, Tom Cruise wore the glasses in his famous “underwear scene” in the movie Risky Business.

The 1980’s presented a huge opportunity to bring about the popularity of the brand. In 1981, Wayfarers were going to be discontinued with only 18,000 pairs sold in a year. Ray Ban didn’t want to discontinue the wildly popular sunglasses, so as a last ditch effort, they signed a lucrative marketing deal for product placement, and in the next five years, Ray Bans were placed in more than sixty movies and television shows per year.

Other celebrity fans of these ray ban sunglasses include Madonna, Debbie Harry, Elvis Costello, Jack Nicholas and even Anna Wintour.

Today, you can find Wayfarers in around forty different styles, still completely relevant to our pop culture today. Many people credit the Wayfarer’s return to modern pop culture to Will Smith’s endorsement of the glasses in the movie Men in Black. The appeal of the glasses became largely vintage, and many people collect vintage sunglasses because of their desirability.

Ray Ban continues to aggressively market the sunglasses, believing in their viability in today’s culture and market. As sales for this distinctive brand continue to soar, it’s clear to see that they will be a part of our cultural landscape for years to come.

The world’s most popular sunglasses, Ray Ban, known for their quality and history in the global arena! Ray Ban sunglasses debuted in 1937 with the Ray Ban Aviator style created for U.S.A.F. pilots. Later RayBan sunglasses became popular from other classic models like their Ray Ban Wayfarer and the Ray Ban Predator. In 1999, one of the best, RayBan was added to Luxottica Group. Worn by countless movie stars and show business celebrities since day one, Ray-Ban Sunglasses are by far the best sunglasses in the world. If you need help picking your next pair of Ray Bans, please do not hesitate to contact us!